Online display advertising is booming

The Internet is becoming ever more attractive as an advertising platform: as technology becomes increasingly high-performance, more and more people are spending more and more time online; at the same time, the content on offer is growing with no end in sight.

Advertisers benefit from technological progress as well: for instance, they can now use emotive forms of advertising featuring video and flash elements to enhance their campaigns’ appeal and attention factor. The many different websites and targeting options on offer help them to reach their desired environments and target groups largely without wastage.

The tools for planning, tracking, reporting and fine-tuning campaigns are also becoming ever more effective – and their interactivity and direct measurability on the Internet sets them apart from those used in traditional advertising. For this reason, online measures should be part of every marketing strategy.

AdLINK Media plans and implements international display-marketing solutions – on individual premium sites or bundled in special-interest channels or for specific target groups. We also offer specials, ensuring especially high attention for your productions.

AdLINK Media is a member of noted organisations and all the major associations – national and international:

• AGOF – Arbeitsgemeinschaft Online Forschung e.V.
• BVDW – Bundesverband Digitale Wirtschaft (German Association for the Digital Economy)
• EIAA – European Interactive Advertising Association
• IAB – Interactive Advertising Bureau
• OVK – Online-Vermarkterkreis (Association of Online Marketers)

The AdLINK Group also includes other specialists for solutions in the major online marketing disciplines

• Affiliate-Marketing
• Direkt- und Dialog-Marketing
• Permission-Marketing
• Domain-Marketing

> AdLINK Group