Ad Formats

To ensure that your advertising messages have the desired effect, your display ads should have the right format. As well as the standard shapes and sizes, there are an increasing number of special advertising formats. Video formats offer further interesting options. Whether you want individual, creative, attention-grabbing or sensational – we will be happy to help you choose the ideal format for your advertising messages. It goes without saying that we also keep an eye on keeping the technology running smoothly – from integration across various platforms to the actual ad-serving.

• Panorama

  Lots of room for advertising messages: runs across the whole width of the site and is strikingly positioned Weight: 980 x 120 Pixel Filesize: max. 30 KB Accepted Formats: GIF, JPEG, Flash, HTML

• Super Banner

  Lots of room for advertising messages: runs across the whole width of the site and is strikingly positioned Weight: 728 x 90 Pixel Filesize: max. 30 KB Accepted Formats: GIF, JPEG, Flash, HTML

• Banner

  Lots of room for advertising messages: runs across the whole width of the site and is strikingly positioned Weight: 468 x 60 Pixel Filesize: max. 30 KB Accepted Formats: GIF, JPEG, Flash, HTML

• Skyscraper

  Prominent vertical (upright) format: positioned close to the content with room for creativity Weight: 120 x 600 Pixel Filesize: max. 30 KB Accepted Formats: GIF, JPEG, Flash, HTML

• Wide Skyscraper

  Extra wide vertical format: striking and close to the site content Weight: 160 x 600 Pixel Filesize: max. 30 KB Accepted Formats: GIF, JPEG, Flash, HTML

• Mini Skyscraper

  Prominent vertical (upright) format: positioned close to the content with room for creativity Weight: 140 x 350 Pixel Filesize: max. 30 KB Accepted Formats: GIF, JPEG, Flash, HTML

• Medium Rectangle

  Large multimedia format: exclusive placement, e.g. as an island in the middle of the content Weight: 300 x 250 Pixel Filesize: max. 30 KB Accepted Formats: GIF, JPEG, HTML, Flash, Video Streaming

• Layer Ad

  Prominent and dominant: the advertising is superimposed on the website, partially obscuring it. The ad must contain a ‘Close’ button and must close of its own accord after 15 seconds or less. Weight: 400 x 400 Pixel Filesize: max. 30 KB Accepted Formats: Flash

• Wallpaper

  A background ad that tints the upper and right-hand edges of the site: advertising that blends in with the content Weight: Super-Banner mit 728 x 90 Pixel und Skyscraper mit 160 x 600 Pixel Filesize: max. 60 KB (Super-Banner+ Skyscraper) Accepted Formats: GIF, JPEG, Flash